As BMW, Volkswagen,
Toyota -- andother foreign auto manufacturers -- have or plan
to have a strong presence in one of the world's biggest auto market,
China's local automobile manufacturers are finding an increasingly
small stake.
The situation can be easily noticed at two major
ongoing event in China -- the Bo'ao Forum for Asia in southernmost
Hainan Province and the Shanghai Auto Show, where executives of
foreign auto businesses discuss China's auto industry at present
and in the future.
While Shanghai Automotive Industry (Group) Corporation
(SAIC), one of the world top 500 businesses in 2004, can only
boast performance of its "hybrids" -- cars jointly developed
with foreign partners, Beijing Hyundai, which burst on to the
stage with surging sales last year for its Elantra and Sonata
cars, is identified by many as being of South Korean, instead
of Beijing, origin.
Only the FAW Car Co., Ltd., the home to China's first
self-developed Jiefang truck and Red Flag sedan in the 1950s,
seems to hold up its own banner. But pushed by competition pressure,
the Red Flag sedan, China's national car emblem, has to use Audi's
body and Chrysler's engine to remain attractive.
Worse still, more foreign players announced their
plans of expansion at the Shanghai Auto Show to compete on the
world's third largest auto market, where some 5 million autos
were sold last year and more than 570,000 sold in this year's
first quarter.
"An auto brand crystallizes many factors such
as technology, marketing, after-service and reputation. Without
your own brands, no matter how many cars you are producing, you
are doing it for others' glory," said Dr. Wan Gang, President
of the Shanghai Tongji University.
According to China's commitment made at its entry
to the World Trade Organization in late 2001, China repealed import
quotas of autos and key auto parts and cut the tariff to 30 percent
as of 2005.
As a result, foreign auto manufactures are able to
promote their products at much lower prices than before. Take
Modeo of Ford for example. The middle-class car sells at around
230,000 yuan (27,710 US dollars) and the price is expected to
drop more. The car used to sell at 300,000 yuan (36,144 dollars).
In return, domestic auto companies have to further
lower their prices, with Cherry sees the price of its mini QQ
series falling from 45,000 (5,421 dollars) to less than 30,000
(3,614 dollars) atpresent.
In addition, strong research and development capacities
of foreign auto manufacturers have compounded challenges for Chinese
companies.
Big names such as General Motors and Ford invest
five to six billion dollars in R&D, but Chinese auto companies
generally spendless than two percent of their sales revenue on
R&D.
So far, 51 companies with auto production background
in the world top 500 businesses have set up joint ventures in
China, making auto competition in China thronged with foreign
competitors.
"The auto industry is a dynamic strategic industry.
No economicpower is willing to sell its auto industry development
rights. Thekey auto technology cannot be bought," said Lin
Xiaogang, president of the Brilliance China Automotive Holding
Ltd.
"The only choice for China's auto sector is
to stick to self-development by learning from world advanced technology
and conductR&D by itself," he said.
Maybe Chinese auto entrepreneurs should also bear
what BMW President Helmut Panke said in mind: advanced technology
and strong development capacity are the fundamental guarantee
for BMW's huge success in the Asian market.
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