China remains a magnet for the world's
auto giants, despite slowing car sales and persistent
concerns over the nation's vehicle production capacity.
The 11th Shanghai International Auto Show, to end
tomorrow, is a strong reflection of the seduction of China's auto
market as foreign automakers parade their products in a record
exhibition area of more than 120,000 square metres.
All have vowed to maintain or speed up their expansion
plans in China, although some are suffering profit slumps and
even huge losses globally.
Troy Clarke, vice-president of General Motors (GM),
told China Daily that the world's No 1 automaker will maintain
"the pace and timing" of its investment plans in China,
even though its sales in the country have decelerated sharply.
"China is still the most dynamic and best place
in the auto world today," Clarke said.
GM announced last June that it would invest a further
more than US$3 billion jointly with partner Shanghai Automotive
Industry Corp to double its annual production capacity to 1.3
million units in China by 2007.
GM's sales in China grew mildly to 132,000 vehicles
in the first quarter of this year, he said.
Last year, GM sold 492,000 vehicles in China, up
27 per cent from 2003.
The company reported a 13-year record quarterly loss
of US$1.1 billion during the first quarter, the firm's figures
show.
Ford Motor Co, a latecomer to China's car market
in terms of local production, is recording better results in China
than ever before.
On the eve of the seven-day Shanghai auto show, Ford
clinched a deal with Japanese affiliate Mazda and Chinese partner
Chang'an Motor to build a 350,000-unit engine plant in Nanjing,
capital of East China's Jiangsu Province.
The deal came less than three months after the three
parties announced they would seek approval from Chinese regulators
to build a new car joint venture in Nanjing with an initial manufacturing
capacity of 160,000 units a year to produce Ford and Mazda brand
cars.
The two projects are part of Ford's US$1.5-billion
investment plan for China unveiled in 2003.
"We have seven brands attacking the Chinese
market... We will build market share in China and we will do it
profitably. We started a little bit slowly (in China), but we
have built our momentum rapidly," said Jim Padilla, Ford's
global president and chief operating officer.
The seven brands are Ford, Lincoln, Mazda, Volvo,
Land Rover, Jaguar and Aston Martin.
Combined sales of these brands in China surged 70
per cent year-on-year to 170,000 vehicles in 2004.
"Lasting success in China will not be won in
a sprint. It is going to be a very long endurance race - and we
still are in the early laps of this race," said Mark Schulz,
president of Ford's Asia Pacific operations.
"China's auto market is continuing to see strong
growth - no longer stratospheric growth, but steady 8 to 10 per
cent annually. And there are no other markets of this size anywhere
that offer car sales growth of 8 to 10 per cent annually,"
Schulz said.
"As yet, only 3 per cent of China's population
owns a car. That percentage will undoubtedly grow," he added.
Ford formed a car joint venture with Chang'an in
Southwest China's Chongqing Municipality in 2001. The venture
produces Fiesta compact sedans and Mondeo mid-sized sedans.
Ford will launch a 1.8-litre New Focus sedan at the
venture in the third quarter of this year.
The company also started selling Lincoln Navigator
sport utility vehicles in China as imports a week ago.
"We will also consider producing Lincoln vehicles
in China if the car's sales reach the volume we expect,"
said Chen Meiwei, chairman of Ford Motor China Group.
Mazda, 33.4 per cent owned by Ford, will launch four
new models in China this year, including a RX-8, two Mazda6 sedans
and a Tribute.
Ford announced last week that its operating profits
dropped by US$1.25 billion to US$579 million in the first quarter
of this year from a year ago.
Nissan Motor, one of the world's most profitable
automakers, also recognizes China as an important contributor
to its growth during its three-year Value-Up plan which began
this month.
"We will significantly expand our product lineup
here (in China) and we expect most of our global sales growth
to come from this market," said Steven Wilhite, Nissan's
senior vice-president.
"By the end of Nissan Value-Up, we are expecting
our China sales to be over 500,000 units, making this our third-largest
market in the world," Wilhite said.
Nissan plans to launch four new models in China this
year, including the Tiida compact car, Fuga luxury sedan, Quest
mini van and 350Z sports car.
The 1.6-litre Tiida, produced at Nissan's joint venture
with Dongfeng Motor, was put on sale just before the Shanghai
auto show.
The model retails from 119,800 yuan (US$14,500) to
159,800 yuan (US$19,300) with sales expected to hit 40,000 this
year.
Earlier this month, Nissan's Chief Operating Officer
Toshiyuki Shiga said the company aims to sell nearly 180,000 own-brand
vehicles in China this year, up from 80,000 units last year.
As part of its Value-Up plan, Nissan aims to increase
global sales to 4.2 million by 2008 from 3.4 million units last
year.
Toyota Motor said that it would start producing the
Reiz sedan at its joint venture in North China's Tianjin Municipality
with First Automotive Works Corp this autumn.
Last month, Toyota launched the Crown sedan at the
joint venture.
DaimlerChrysler plans to invest 1.2 billion euros
(US$1.56 billion) over the next three to five years in China to
expand its businesses, said Ruediger Grube, a board member and
China chief of the German-US auto giant.
DaimlerChrysler's joint venture in Beijing will start
producing Mercedes-Benz E and C-Class sedans in the second half
of this year.
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