About 1,000 Chinese websites and media units have formed an alliance to adopt a new technology, in a bid to improve the efficiency and accuracy of advertising on line.
The technology supplier, the Beijing-based TIXA Internet, says the websites are trying to target advertising to the audience who is most interested in it.

The company says it will be economical for small companies and individuals to put ads on line since one click costs about 0.2 yuan, or 2 US cents.

As the most profitable business for websites, online advertising has raised complaints among China's 94 million Internet surfers.