General Motors Corp.,
the world's top auto maker, will build a $387 million engine plant
in China and buy a small vehicle producer there, as the U.S. firm
seeks more sales in a market suffering slowing growth,
The Detroit giant said on Thursday that, along with
its local partners, it would invest 3.2 billion yuan ($387 million)
in an engine factory in the southwestern city of Liuzhou, part
of an original $3 billion investment blueprint.
And it signed an agreement to buy bit player Etsong
(Qingdao) Vehicle Manufacturing Co. Ltd and convert it into a
plant that will begin building mini-vehicles by 2005's second
half, with an initial annual capacity for between 60,000 and 70,000
units.
GM, which replaced its China chief in March, has
unveiled moves this year to catch Volkswagen A.G., the reigning
market leader in the country. Both count China among their three
biggest markets, but GM with its roughly 10 percent market share
still trails Volkswagen's 13 to 25 percent.
Last week, GM opened a plant in its Shanghai base
that brought nationwide capacity to almost half a million units.
"Mini-vehicles account for 25 percent of all
vehicles sold in China and remain one of the fastest-growing market
segments," Kevin Wale, GM's new China president, said in
a statement.
"In 2005, sales are expected to exceed 1 million
units."
China has been a rare bright spot for embattled GM,
but growth in the world's third-largest vehicle market began slowing
in the middle of last year when Beijing stepped up curbs on easy
car loans and implemented other measures to cool the economy.
Before that, sales had averaged double-digit growth
as a growing middle class got behind the wheel.
Global auto makers including Ford Motor Co., Nissan
Motor Co. Ltd. and Toyota Motor Corp. are investing $15 billion
to triple annual production in China to seven million cars by
2008, triggering fears of a glut.
To make things worse, a growing number of car makers
are offering discounts to carve out market share. In March, GM
slashed the prices of two Buick models in China by up to 15 percent
to counter a move by Honda Motor.
Yet the U.S. firm is sticking with a plan to invest
more than $3 billion with Chinese partners to double capacity
in the country to 1.3 million units by 2007, betting that the
market will recover in the second half of 2005.
The engine plant in Liuzhou is expected to be completed
by 2007 and will have initial annual capacity of 300,000 units.
Volkswagen posted a 6 percent drop in sales at its
two Chinese ventures in 2004. GM posted a 27 percent rise in Chinese
vehicle sales in 2004, though that was little more than half the
pace it set in 2003.
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